Industry Leading Development For Coaches & PTs
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Squat, Bench Press & Deadlift Programs
+ Exclusive Educational Content Covering Both Programming & Movement Principles
Prior to gaining support from Jamie, I was 4 years into the industry and thinking of a way out. With his level of support, alongside his education both in business and coaching I have been able to build a business from the ground up.
This allows me to love my work daily, confidently coach my clientele and have a business that supports me and my staff for life.
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Bec Potalej
Owner of Lioness Performance | Past Student
Foundations Courses For Coaching & Business Development
Self Paced - Immediate Access - Get Started Now!
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Business Short Course
Take the stress out of the unknown of building your business. Learn to successfully grow and scale your coaching business to give you back time and freedom.
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Coaching Short Course
Increase your value and confidence as a coach by understanding the core principles and models that underpin successful client management, programming and training.
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Foundations Bundle
Save 25% with the all in one business and coaching foundations course bundle. Develop a robust coaching business. Increase you knowledge and your value as a business owner.
My Journey
I started in the industry in 2011 at 19 years old. I worked with rich boomers from rich suburbs and burnt cash quicker than I was making it. I dealt with 6am cancels regularly and hated majority of my PT sessions. I'd tell people I loved my career choice but was scared to look deep into the future at how I could coach long term - I wasn't sure it could be done.
From age 21-23 I decided to build my skillset as I completed my Sports Science Degree, undertook numerous internships and countless weekend short courses. However.. all to no avail in improving my view on the future.
In 2016, at 23, I decided to open Melbourne Strength Culture and have slowly built systems and strategies to fuel my personal and career aspirations. I now have 3 full time staff, I have transitioned successfully out of coaching clients and am building a business that will continue to develop a career for all involved.
The one thing that has held true time and time again, is that I had to look within myself. I had to identify my strengths as a coach and business leader and work forward from there.
This industry is hard, building a career is even harder, but I hope to help you build the same confidence that I now have.
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